FACEBOOK APOCALYPSE COW POSTS UPDATE

So they know that when people just scroll through Facebook and don’t interact it makes people feel bad. This statement reflects what Mark Zuckerberg said earlier this year about “fixing Facebook.” Basically, they have said they want people to have a more meaningful experience on Facebook. This part of the announcement specifically calls out this is content between friends NOT pages. Meaning posts with comments that go back and forth, and posts with comments that take more time than just a one word or emoji response. Posts that reflect “time and care” between people are going to rank higher in the News Feed. Translation: With this update, posts between people and not pages will receive the biggest boost in your News Feed. We will also prioritize posts from friends and family over public content, consistent with our News Feed values.” These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to – whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. With this update, we will also prioritize posts that spark conversations and meaningful interactions between people. “Today we use signals like how many people react to, comment on or share posts to determine how high they appear in News Feed.

FACEBOOK APOCALYPSE COW POSTS UPDATE

Mark Zuckerberg, CEO of Facebook and Adam Mosseri, Head of the Facebook News Feed, both broke down what the update means. Let’s all take a deep breath and get through this together. Then I will talk about the things you need to do today to make sure this does not impact your business negatively. Now, many of my fellow marketers are calling this the “Facebook Apocalypse.” While I think that is a little dramatic, I DO think we are going to see a marked changed on how people interact with brands on Facebook and the strategies that marketers will use in order to continue to market on Facebook.īefore you decide to throw up your hands and give up on Facebook, let’s have a real conversation about what this actually means and how you should be marketing your business online.įirst, let’s break down the announcement from Facebook and what it means. Facebook announced another algorithm update yesterday, and this one is probably one of the biggest algorithm updates I have ever seen.

Facebook apocalypse cow posts